Frase

What it does

Frase takes in your website pages and search data, plus competitor pages and the questions visitors ask on your site. It audits each page for search and AI-answer readiness, scores it, and produces a ranked list of opportunities. It then drafts new or revised pages in your brand voice, publishes them to your CMS or to its hosted FraseCMS, and tracks rankings and AI mentions over time.

People use Frase as a weekly loop: review the audit and opportunity report, approve drafts in a review queue, and let Content Guard propose fixes when a published page starts losing Google rank or traffic. Its distinguishing features are AI Visibility tracking across ChatGPT, Perplexity, Claude, Gemini and Google AI, and the option to let the agent publish on its own for chosen content types. Nothing goes live until you approve it unless you opt in.

Frase suits solo marketers, in-house content teams and agencies managing several sites. It is a web app with a 7-day free trial that needs no credit card, then paid plans from $39/mo billed yearly on Starter. Monthly article and audit-page caps apply, and white-label reports and branded client portals require Enterprise. Google rankings and AI citations build over weeks after publishing, so results are not immediate.

What it can do

• Audits each site page and scores it for search and AI-answer readiness
• Produces an opportunity report ranked by likely payoff from search data, competitors and existing pages
• Drafts new and revised pages in a brand voice learned from your site or set in the Brand Hub
• Publishes to WordPress, Webflow, Sanity, Wix or the hosted FraseCMS
• Monitors rankings and traffic with Content Guard and proposes fixes for approval
• Tracks AI mentions across ChatGPT, Perplexity, Claude, Gemini and Google AI

Works with

• WordPress
• Webflow
• Sanity
• Wix
• FraseCMS
• MCP server
• CLI

Example workflows

Audit and fix a slipping page

Input: your connected site and Google data. Steps: Frase audits pages and scores them; Content Guard detects a page losing rank; Frase drafts a revision; you approve it. Output: a revised page republished to your CMS after approval.

Turn visitor questions into a new article

Input: questions captured by Frase Answers on your site. Steps: Frase studies existing ranking results for the topic, drafts a piece in your brand voice, and queues it for review. Output: a finished draft pushed to your CMS on approval.

Before you choose

• Monthly article, audit-page and AI-generation limits apply; Starter holds at its limits unless pay-as-you-go is enabled.
• Rankings and AI citations take weeks to build, and Frase does not promise results within the trial window.
• White-label reports, branded client portals and SSO are Enterprise-only.

Listed under

• Marketing
• SEO and AI search
• AI search visibility
• AI visibility
• AI writing
• Content marketing
• Content monitoring
• Content publishing

Get started

No credit card required for the trial.

1. Create a free trial account at the sign-up page.
2. Connect your site and a supported CMS (WordPress, Webflow, Sanity or Wix), or choose FraseCMS.
3. Set your brand profile in the Brand Hub and run the first audit.

Prices in USD. Yearly billing is about 20% less than month-to-month. The 7-day free trial needs no credit card. FraseCMS hosting is free up to 100,000 page views a month; paid hosting tiers are add-ons. Extra seats are $29/mo on Professional and Scale. Pay-as-you-go overages are optional and off by default.

7-day free trial.

Source: frase.io/pricing, checked 29 Oct 2026. Prices can change; check before you buy.

Sources for this overview

Product pages, documentation, and pricing checked 29 Oct 2026. Each source supports part of the overview; availability and prices can change.

• Frase — SEO & GEO Content Platform for AI Search ↗www.frase.io
• Frase Pricing | SEO & GEO Content Platform Plans ↗www.frase.io

Company website

frase.io: product, pricing and policy pages

YC directory mirror

Batch and company name

Social accounts

Accounts the company links, and its posts on X

Human review

Checked by a person

knowledge_base

Last checked 29 Oct 2026. Every field keeps its source and date; unknown means we couldn’t confirm it.