Gumshoe AI

What it does

Gumshoe AI is a web-based AI visibility platform for marketing teams and agencies. Users track a brand and focus area in a project; Gumshoe runs structured conversations using buyer personas across AI models and returns reports on visibility, sentiment, competitors, and cited sources. Audits cover model visibility, content gaps, and the technical readability of individual pages. The service also generates content based on report findings and provides prioritized technical recommendations.

The workflow is to start with a free sample audit, review the findings, and choose monthly tracking and audits if needed. Reports can be exported as CSV or JSON; paid plans include exports, while API entitlement for custom integrations requires confirmation. Each project represents a brand plus a focus area, and projects are priced separately. Plans include unlimited seats, not per-seat billing. The free sample is a one-time snapshot, not ongoing tracking; paid coverage and audit allowances vary by plan. The site describes six-model audit coverage from twelve tracked models, while the free sample specifically covers four.

What it can do

• Run persona-based conversations across AI models and report brand visibility
• Compare brand mentions and visibility against competitors
• Analyze visibility by buyer persona, topic, and model
• Track sentiment and the sources cited by AI models
• Audit page-level technical readability and flag schema, structure, and metadata issues
• Generate structured content targeting gaps identified in reports

Works with

• API for custom integrations (entitlement unconfirmed)

Before you choose

• A free sample is a single audit and does not provide ongoing tracking.
• Subscriptions are billed monthly per project; a project is a brand plus a focus area, and tracking multiple focus areas requires multiple subscriptions.
• Audit frequency and allowances vary by plan. The free sample covers four models; broader audit coverage is described as six from twelve tracked.

Listed under

• Marketing
• SEO and AI search
• Agencies
• AI visibility
• Brand monitoring
• Competitor tracking
• Content strategy
• Geo

Get started

The pricing page says new customers get one free sample audit, without a credit card.

1. Create an account and run the free sample audit; the sample covers four personas, five prompts per persona, and four models.
2. Review the brand and focus-area results, including visibility, cited sources, and page audit findings.
3. Select a monthly plan per project to enable recurring audits and monitoring; contact sales about volume pricing for many projects.

Build your own starts at $99/month per project; Playbook is $299/month per project. Sentiment, Citation, or Content Audit add-ons are $100/month each on Build your own. Every new customer gets one free sample audit. Projects are billed separately; many-brand pricing is available through sales.

Source: gumshoe.ai/pricing, checked 1 Nov 2026. Prices can change; check before you buy.

Sources for this overview

Product pages, documentation, and pricing checked 1 Nov 2026. Each source supports part of the overview; availability and prices can change.

• Gumshoe | Understand What AI Says About Your Brand ↗gumshoe.ai
• Gumshoe Pricing | Plans from $99/mo per project ↗gumshoe.ai
• About Gumshoe | Our Story ↗gumshoe.ai
• Contact Sales | Gumshoe ↗gumshoe.ai
• Gumshoe | Understand What AI Says About Your Brand ↗gumshoe.ai

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gumshoe.ai: product, pricing and policy pages

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Last checked 1 Nov 2026. Every field keeps its source and date; unknown means we couldn’t confirm it.