Hailuo AI

What it does

Hailuo AI is MiniMax's web-based creative studio for making video and images. You start from a prompt and can add an "Omni Reference" input, then generate clips or pictures. The site also lists audio generation, a Hailuo Agent, and a Design section that links to MiniMax's separate design site. It currently promotes the MiniMax H3 model, described as native multimodal generation with precise multimodal editing.

People use it by choosing Create Video or Create Image, adding a reference, and submitting a job to a queue. The homepage also shows trending templates such as Ads, ASMR, Style Switch and CineScope, which appear to give ready-made starting points. Generation spends credits. Failed or review-rejected jobs are automatically refunded, and paid downloads carry no watermark. Subscribers keep the intellectual property rights in content they generate, including commercial use, while granting MiniMax a licence to use it to operate and promote the service.

It suits creators, marketers and hobbyists who want quick short-form visuals in a browser. An account is required, and free users get watermarked downloads and a smaller queue allowance. Paid plans add queue priority and monthly credits that expire after a month. Plan prices and model access listed in the terms predate the H3 launch, so check current rates before subscribing.

What it can do

• Generate video from prompts and reference input
• Generate images from prompts
• Audio generation section
• Template-style effects such as Ads, ASMR, Style Switch and CineScope
• Hailuo Agent entry point
• Watermark-free downloads on paid plans

Example workflows

Animate a reference image

Input: a reference image plus a text prompt. Steps: choose Create Video, add the image under Omni Reference, write the prompt, press Create. Output: a generated video clip, downloaded with or without watermark depending on plan.

Make a promo image set

Input: a product idea and optional reference. Steps: open a trending template such as Ads or Creative Image Pack, adjust the prompt, generate images. Output: image drafts for review.

Before you choose

• Free downloads carry a watermark; paid plans remove it.
• Monthly membership credits expire after one month and do not roll over; purchased credits last longer.
• Concurrent generation is limited: free users run one video at a time, paid users up to two.

Listed under

• Creative
• Marketing
• Image and design
• Social and video
• Video editing
• Video generation
• AI video generator
• Creative tools
• Image generation
• Image to video
• Text to video

Get started

Free use with watermarked downloads; paid plans available.

1. Open hailuoai.video and sign in to create an account
2. Choose Create Video or Create Image and add a prompt, optionally with a reference
3. Review credit use and consider a paid plan if you need watermark-free downloads

Official subscription terms describe free access and paid credit plans, but reference older model generations. Their historical dollar amounts are not presented as confirmed current rates.

We couldn’t find published prices for Hailuo AI. See their pricing page ↗

Sources for this overview

Product pages, documentation, and pricing checked 29 Oct 2026. Each source supports part of the overview; availability and prices can change.

• Hailuo AI: MiniMax H3 LIVE NOW. Top-Tier Quality, Versatile References ↗hailuoai.video
• Hailuo AI: MiniMax H3 LIVE NOW. Top-Tier Quality, Versatile References ↗hailuoai.video
• Hailuo AI Video Subscription Service Terms ↗hailuoai.video

Company website

hailuoai.video: product, pricing and policy pages

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knowledge_base

Last checked 29 Oct 2026. Every field keeps its source and date; unknown means we couldn’t confirm it.