Higgsfield

What it does

Higgsfield takes text prompts, reference images and reference videos and produces AI-generated images and videos. Its tools include Genjutsu, which recasts the motion of a reference video with your own characters, locations and products, plus Cinema Studio, Marketing Studio and an agent called Supercomputer. A Model Context Protocol (MCP) connection lets ChatGPT, Claude and other agents generate images and videos too.

People use it to make short-form video, ads and creator-style content. Preset workflows are listed for product-review UGC, recreating a reference ad for your own product, producing several opening hooks for one video, and static ads built from product research. Its distinguishing feature is that generation can be driven either from the Higgsfield site or from inside an agent such as ChatGPT or Claude.

It suits solo creators, freelancers and marketing teams. You can generate without a paid plan, but access is limited to a small set of models with no credits, and there is no free trial. Subscriptions add the full model library, monthly credits that reset each cycle on individual plans, and parallel generation. Team and Scale plans pool credits across seats; Enterprise is arranged through sales. Access to newer models may roll out gradually.

What it can do

• Generate images and videos from prompts and references
• Genjutsu: recast a reference video's motion with your own characters, locations and products
• Cinema Studio for building cinematic scenes
• Marketing workflows such as ad recreation, hook variants and product-review UGC
• Image and video editing, including photo edits
• MCP connection for generating from ChatGPT, Claude and other agents

Works with

• ChatGPT
• Claude
• Claude Code

Example workflows

Recast a reference video

Input: a reference video plus your own character, location or product images. Steps: open Genjutsu, upload the reference and images, then generate. Output: a new video that keeps the original motion, camera movement and timing.

Generate from inside ChatGPT

Input: a prompt and uploaded references. Steps: connect Higgsfield in ChatGPT via the MCP endpoint, then ask it to use a workflow such as Genjutsu. Output: images or videos generated through the agent.

Before you choose

• Without a paid plan, only a small set of models is available and no credits are included.
• Individual plan credits reset each billing cycle and do not roll over; Unlimited model access is a one-time purchase.
• Refunds apply only within 7 days of initial purchase, if no credits were used, with a service fee up to 6%; renewals are non-refundable.

Listed under

• Creative
• Marketing
• Ads and creative
• Image and design
• Music and audio
• Social and video
• Video editing
• Video generation
• AI image
• AI video
• Content creators
• Creative suite
• Creative tools
• Creators

Get started

Free tier has limited models and no credits.

1. Sign up for an account at higgsfield.ai.
2. Try the free tier, then pick an individual or business plan on the Pricing page if you need more models or credits.
3. Optionally connect ChatGPT or Claude using the MCP endpoint https://mcp.higgsfield.ai/mcp.

Individual plans are monthly or annual (annual costs less per month). Team and Scale can be bought on the Pricing page; Enterprise is via sales. No free trial. Credit Packs and Auto-Refill are available. Plan prices were not confirmed.

We couldn’t find published prices for Higgsfield. See their pricing page ↗

Sources for this overview

Product pages, documentation, and pricing checked 29 Oct 2026. Each source supports part of the overview; availability and prices can change.

• Pricing plans — Higgsfield AI Video & Image Generator ↗higgsfield.ai
• How Do Higgsfield Plans Work? ↗higgsfield.ai
• Higgsfield AI — AI-native creative suite ↗higgsfield.ai
• Higgsfield MCP | AI Image & Video Generation for Any Agent ↗higgsfield.ai

Company website

higgsfield.ai: product, pricing and policy pages

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knowledge_base

Last checked 29 Oct 2026. Every field keeps its source and date; unknown means we couldn’t confirm it.