HubSpot AEO

What it does

HubSpot AEO takes in your brand name, competitors and a set of prompts, meaning the questions buyers ask AI tools. It checks how those answers appear in ChatGPT, Gemini and Perplexity. It produces a brand visibility score, sentiment analysis, competitor share of voice, citation breakdowns and a ranked list of recommended actions.

Marketers use it to see which prompts mention their brand, which competitors appear instead, and which domains, pages and content types AI engines cite. The tool suggests prompts based on your company, competitors and industry. It then turns gaps into tasks such as creating a page, fixing a technical gap, publishing a video or contacting third-party sites. It is separate from the HubSpot CMS, so it works wherever your site is hosted.

It suits marketing teams that want to monitor AI search presence without technical expertise. Access is through a free trial signup or a $50 per month purchase, with no other HubSpot subscription required. The product is labelled beta. The entry plan covers 25 prompts and one brand, so tracking more brands means buying additional instances. Recommendations connected to CRM data and built-in content tools require Marketing Hub Pro or Enterprise.

What it can do

• Track brand visibility score across ChatGPT, Gemini and Perplexity
• Measure competitor share of voice and sentiment
• Track selected prompts with suggested prompts based on company and industry
• Analyze cited domains, pages and content types
• Generate prioritized recommendations for content and outreach

Works with

• HubSpot Marketing Hub Pro
• HubSpot Marketing Hub Enterprise

Example workflows

Find and close a visibility gap

Input: your brand, competitors and tracked prompts. Steps: review the visibility score and share of voice, open prompt-level responses, then check which domains are cited. Output: a prioritized list such as new pages, updates or third-party outreach.

Benchmark against competitors

Input: a set of buyer-journey prompts. Steps: filter results by engine and journey phase, compare competitor visibility over time, and inspect citation source types. Output: a view of where competitors are named and your brand is not.

Before you choose

• The plan includes 25 prompts and one brand; more prompts or brands cost extra
• Recommendations tied to CRM data and built-in content tools need Marketing Hub Pro or Enterprise
• The product is labelled beta

Listed under

• Data
• Marketing
• SEO and AI search
• Aeo
• AI search
• AI search visibility
• Answer engine optimization
• Brand monitoring
• Brand visibility

Get started

25 prompts, no credit card required

1. Start the free trial from the HubSpot AEO signup page
2. Enter your brand and competitors and review suggested prompts
3. Confirm your prompt set, then buy the $50/month plan to continue after the trial

Free trial tracks 25 prompts, no credit card required; trial length not stated. Tracking continues at $50/month for the same 25 prompts. Extra prompts and additional brands are purchasable; their prices are not confirmed. Tax applies.

Source: hubspot.com/products/aeo, checked 29 Oct 2026. Prices can change; check before you buy.

Sources for this overview

Product pages, documentation, and pricing checked 29 Oct 2026. Each source supports part of the overview; availability and prices can change.

• HubSpot AEO | AEO Tools to Track & Improve Your AI Visibility ↗www.hubspot.com
• HubSpot Developers | Create tomorrow's solutions today on HubSpot's Developer Platform. ↗developers.hubspot.com

Company website

hubspot.com: product, pricing and policy pages

YC directory mirror

Batch and company name

Social accounts

Accounts the company links, and its posts on X

Human review

Checked by a person

knowledge_base

Last checked 29 Oct 2026. Every field keeps its source and date; unknown means we couldn’t confirm it.