Hugo

What it does

Hugo is an AI agent for customer support. It handles customer conversations across up to 10 channels, drawing on your knowledge base, FAQs, documentation, and connected business tools. It maintains context across a conversation, reaches live data through Model Context Protocol (MCP) connections, and escalates to a human with full conversation context when needed.

Teams set Hugo up by uploading docs and FAQs, adjusting how it responds and its routing rules, testing it in the real chat widget, and then letting it run. Distinct features include a no-code interface for training and deploying the agent, a visual drag-and-drop editor for automations such as ticket triage and escalations, and a choice of underlying AI model, including Claude, ChatGPT, Llama, or your own.

Hugo suits customer support teams that want to automate routine requests without developers. A 14-day free trial is offered with no card required, and pricing combines pay-as-you-go AI conversations with monthly memberships. The page does not name every integration, and answers come from the data you supply, so quality depends on keeping that knowledge current.

What it can do

• Handles customer support conversations across up to 10 channels
• Maintains context across multi-turn conversations
• Connects to knowledge base, CRM, and business tools via MCP
• Escalates to human agents with full conversation context
• Automates routine requests with no-code setup and visual workflow builder
• Syncs knowledge with helpdesk, documentation, or CRM

Works with

• Model Context Protocol (MCP)

Before you choose

• Answers are grounded in the data you connect, so knowledge must be kept current.
• Escalation to humans is part of the design; plan staffing for the share of requests not automated.
• Pricing structure has several components (pay-as-you-go plus membership tiers); confirm the current plan that fits your volume.

Listed under

• Support
• Chat and email agents
• AI agent
• AI chatbot
• AI customer support
• Chatbot
• Customer service teams
• Customer support

Get started

14-day free trial with no card required.

1. Upload your docs, FAQs, and other knowledge sources to Hugo.
2. Adjust how Hugo responds and set routing rules.
3. Test with the real chat widget before going live.

Pay as you go is listed at $0.00 plus a membership fee (Mini $45, Essentials $95, Plus $295). AI conversations are estimated at $0.05 each. The 14-day free trial is separate from any free tier.

14-day free trial.

Source: hugo.ai/en, checked 29 Oct 2026. Prices can change; check before you buy.

Sources for this overview

Product pages, documentation, and pricing checked 29 Oct 2026. Each source supports part of the overview; availability and prices can change.

• The most efficient AI Agent for customer service - Hugo ↗hugo.ai

Company website

hugo.ai: product, pricing and policy pages

YC directory mirror

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Social accounts

Accounts the company links, and its posts on X

Human review

Checked by a person

knowledge_base

manual_review

Last checked 29 Oct 2026. Every field keeps its source and date; unknown means we couldn’t confirm it.