Ideogram

What it does

Ideogram takes a text prompt or reference media (your own pictures, an existing image, or video frames) and produces images or short videos with sound. You choose an Ideogram model or a partner model, then refine the output with tools for editing parts of an image, extending it, adding text, removing backgrounds, upscaling and creating transparent PNGs.

People use it to make first-draft visuals, logos, cutouts and ads, then adjust them in Studio, which works in layers. Distinct features include prompting for wording, layout and colors (by plain description or JSON), a Describe tool that turns an image into a reusable prompt, Batch generation of up to 500 prompts from one spreadsheet, and custom models trained on a brand, product or style. Task apps give form-based jobs such as removing an object or resizing an ad.

It suits designers, marketers, teams and developers who want one place for image and video generation plus editing. You sign in on the web, use the iOS app, or call the API with keys and workspace billing. Free accounts get weekly credits only via Google, Apple or Microsoft sign-in, and everything generated on the free plan is public. Video and premium apps need a paid plan or purchased credits, and credit cost varies by model, quality and size.

What it can do

• Generate images from text prompts with a choice of Ideogram or partner models
• Create short videos with sound from a prompt, frames or reference clips
• Edit in Studio: change part of an image, extend it, add text and work in layers
• Upscale images and remove backgrounds or objects, including transparent PNG output
• Batch-run up to 500 prompts from one spreadsheet
• Train custom models on a brand, product or style

Example workflows

Create and refine a logo

Input: a text description of the brand and wording. Steps: generate images with a chosen model, pick a result, refine text or background in Studio. Output: a logo image, optionally as a transparent PNG.

Bulk-generate variations

Input: a spreadsheet of up to 500 prompts. Steps: upload it to Batch, run the jobs, review results in Library. Output: a set of generated images (Batch requires the Pro plan).

Before you choose

• Free-plan generations are public; private generation starts at Plus
• Email-and-password accounts get no free credits
• Monthly credits do not roll over; custom models, partner models, reference-image generations, edits and upscales always need credits

Listed under

• Creative

Get started

Google, Apple, Microsoft, SSO or email

1. Open ideogram.ai and sign in with Google, Apple or Microsoft to get free weekly credits
2. Type a prompt on Home, choose Image and press Enter
3. For API use, create API keys and set up workspace billing

Prices in USD before tax. Yearly plans bill annually but credits are granted monthly. Team requires at least 2 users. Pay as you go and API usage consume purchased credits; rates are in Settings → Usage costs. Basic is no longer sold.

Source: docs.ideogram.ai/plans-and-pricing/available-plans, checked 29 Oct 2026. Prices can change; check before you buy.

Sources for this overview

Product pages, documentation, and pricing checked 29 Oct 2026. Each source supports part of the overview; availability and prices can change.

• Welcome to Ideogram | Ideogram ↗docs.ideogram.ai
• Welcome to Ideogram | Ideogram ↗docs.ideogram.ai
• Plans and Credits | Ideogram ↗docs.ideogram.ai

Company website

ideogram.ai: product, pricing and policy pages

Web archive

When the site first appeared

YC directory mirror

Batch and company name

Social accounts

Accounts the company links, and its posts on X

Human review

Checked by a person

knowledge_base

Last checked 29 Oct 2026. Every field keeps its source and date; unknown means we couldn’t confirm it.