Lifesight

What it does

Lifesight is a marketing measurement platform that combines causal marketing mix modeling (MMM), geo incrementality testing and incrementality-adjusted attribution. Marketing teams connect media activity and business outcomes—such as spend, revenue, orders or customer acquisition—then use the analytics workspace to explore evidence, compare investment levels and channel mixes, and review estimated outcomes and assumptions. The platform is aimed at mid-market and enterprise brands, including marketing, finance, performance-media, and data and analytics teams.

Its agents can monitor goals, data and plans within a team-defined scope, surface changes with supporting context, and prepare investigations, plans, comparisons or briefs for review. Supported actions and their approval authority are set during deployment; budget changes require team sign-off unless rules explicitly authorize them. Lifesight also offers expert measurement support, included in some plans or available as an add-on. Getting started involves agreeing on decisions and scope, connecting and validating relevant data, then establishing a measurement baseline; timing depends on data readiness and scope.

Access to the platform is arranged through a demo and tailored proposal, not a self-serve public price. The company says supported connectors can be live in days, while initial attribution and MMM reads typically take longer. Lifesight MCP makes plan-included insights available in compatible assistants such as Claude and ChatGPT; this is distinct from using the platform itself. Integrations, methods and actions depend on plan and deployment scope.

What it can do

• Causal marketing mix modeling
• Geo-based incrementality testing
• Incrementality-adjusted attribution
• Scenario planning, forecasting and budget optimization
• Agent-led performance monitoring and investigation
• AI-generated plans, comparisons, briefs and supported actions

Works with

• Claude through Lifesight MCP
• ChatGPT through Lifesight MCP

Before you choose

• Annual subscriptions are scoped to the business. Managed Measurement is included with Precision and Enterprise and is an optional add-on to Performance. Confirm the quote, seat terms and any assessment fees.
• Feature and data availability varies by plan: Performance focuses on online measurement; Precision adds MMM, planning and offline data; Enterprise supports multi-brand and multi-country programs. Custom integrations and workflows are scoped.
• Measurement timelines depend on data and program scope: the pricing page estimates about one to two weeks for an initial causal attribution read and four to six weeks for a first full MMM read. Agent actions may require human approval; only configured supported actions can proceed.

Listed under

• Marketing
• Attribution
• Budget optimization
• Marketing measurement
• Marketing mix modeling
• Marketing teams
• Media planning

Get started

1. Book a demo and identify the business decisions and measurement scope to address.
2. Review data readiness and authorize access to relevant media and business-outcome data; connect and validate supported sources.
3. Establish a measurement baseline, then agree on agent workflows, review responsibilities and approval authority.

Annual subscription pricing is scoped to measurement capabilities, channel mix, brands, countries, data setup and delivery support. Managed Measurement is included with Precision and Enterprise and available as an add-on to Performance. No numeric prices, seat terms, or trial terms are stated.

Source: lifesight.io/pricing, checked 2 Nov 2026. Prices can change; check before you buy.

Sources for this overview

Product pages, documentation, and pricing checked 2 Nov 2026. Each source supports part of the overview; availability and prices can change.

• Lifesight | Agentic Marketing Measurement Platform ↗lifesight.io
• Agentic Unified Marketing Measurement Platform | Lifesight ↗lifesight.io
• Pricing - Lifesight ↗lifesight.io

Company website

lifesight.io: product, pricing and policy pages

GitHub

Public code and releases

YC directory mirror

Batch and company name

Web search

Confirms the official site

Social accounts

Accounts the company links, and its posts on X

Human review

Checked by a person

knowledge_base

manual_review

Last checked 2 Nov 2026. Every field keeps its source and date; unknown means we couldn’t confirm it.