OtterlyAI
AI search visibility tracking for brands and marketing teams
Linked from otterly.ai · checked 29 Oct
- Tool type
- AI search monitoring and optimization platform
- Made for
- Marketing teams, SEO teams, agencies and brands
- Runs on
- Web app with public API
- Used through the OtterlyAI web platform; the API is for programmatic access to reports and data, not a separate end-user app.
What it does
OtterlyAI takes in search prompts that you define, typically conversational questions prospects ask, and runs them across AI search engines such as ChatGPT, Perplexity, Google AI Overviews, AI Mode, Gemini, Copilot and Claude. It reports whether your brand is mentioned or cited, how it compares with competitors, share of voice, sentiment, and the source links that AI answers reference.
Marketing teams use it to build a prompt library, track brand coverage over time, and review which third-party sites and pages are cited. The platform also includes a content audit for crawlability and GEO recommendations on individual pages. Unlike tools that only monitor raw LLM output, it is positioned around the search-engine answers that include web citations.
OtterlyAI suits marketers, SEO teams and agencies working on generative engine optimization. It is used through a web app, with a free trial and paid subscriptions starting at $29 per month on the Lite plan. Usage is capped by prompt counts and audit quotas, and some engines are paid add-ons. Results can differ from a manual search because consumer AI tools personalize answers.
What it can do
- Track brand mentions and citations across ChatGPT, Perplexity, Google AI Overviews, AI Mode, Gemini, Copilot and Claude
- Build and run AI search prompt libraries
- Report brand visibility, share of voice, sentiment and competitor position
- Audit pages for crawlability and content readiness
- Provide GEO recommendations and link citation analysis
- Offer a public API for brand reports, prompts, citations and workspace data
Works with
- Data Studio connector (Standard plan)
Before you choose
- Prompt count, audits and API or MCP requests are capped by plan; additional prompts and some AI engines are paid add-ons.
- Tracked results are described as neutral and may differ from what a personal manual search returns.
- Pricing shown is in US dollars excluding tax; the trial length is stated inconsistently (7 days vs 14 days).
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Get started
Sign up for a trial on the OtterlyAI app; a free trial is offered for new users.
- Sign up for a free trial at app.otterly.ai and log in.
- Define a set of conversational search prompts that reflect real customer questions.
- Choose which AI engines and markets to track, and add competitors for comparison.
Plans and prices
Prices in USDPlans are billed monthly or annually (annual saves 15%). A free trial is offered for new users; the trial is time-limited, not a permanent free tier. Add-on engines and extra prompts are billed separately.
- 15 search prompts
- Tracks 4 AI search engines
- 100 search prompts
- API and MCP access
- 400 search prompts
- Higher API and audit quotas
14-day free trial.
Source: otterly.ai/pricing, checked 29 Oct 2026. Prices can change; check before you buy.
Sources for this overview
Product pages, documentation, and pricing checked 29 Oct 2026. Each source supports part of the overview; availability and prices can change.
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- YC directory mirror
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Last checked 29 Oct 2026. Every field keeps its source and date; unknown means we couldn’t confirm it.