Pencil

What it does

Pencil is an AI marketing platform for solo entrepreneurs, growing teams, and enterprise marketing organizations. Users can provide brand guidelines, logos, product descriptions, images, video, and—when connected—advertising-account data. The platform uses those materials to create text, image, and video ad creatives, including concepts, copy, and visual variations.

Users generate and edit assets, resize ads for different formats, and review creative scoring and audience insights. Downloading assets supports use in existing advertising workflows; ad-account connections and launch features depend on plan and availability. Start with the web signup and its guided six-ad experience, or arrange an enterprise demo. Core and Growth include monthly generation quotas that do not roll over. Pro uses contracted consumption and charges for activity beyond its agreed quota. Input quality affects results, and resized creatives can need manual refinement before publication.

What it can do

• Generates text, image, and video ad creatives
• Uses brand assets and guidelines as creative inputs
• Creates ad concepts and copy
• Resizes creatives for standard and custom formats
• Provides creative insights and performance predictions
• Supports ad launch and tracking through connected ad accounts

Works with

• Facebook
• Instagram
• TikTok
• YouTube
• Google Display
• DV360
• LinkedIn
• OpenAI
• Google
• Adobe

Before you choose

• Core and Growth include 50 and 250 monthly generations respectively; unused generations expire at the end of the billing period.
• The site describes a free guided experience for six ads, while full platform access requires a paid subscription.
• Pencil says output quality depends on the quality of supplied inputs; some resized formats may require manual refinement.

Listed under

• Marketing
• Ad creatives
• Ad performance
• Agencies
• AI content
• Brand teams
• Creative production

Get started

1. Create an account through Pencil’s signup page.
2. Add brand guidelines and, where available, product images or video to inform generated creatives.
3. Connect advertising accounts if you want ad results dashboards and creative insights.

Core and Growth prices are shown separately for monthly and annual billing. Generation quotas reset monthly and do not roll over. Pro and enterprise add-ons are custom priced; Pro may incur additional charges for generations or ads beyond its allotted quota.

Source: trypencil.com/pricing, checked 1 Nov 2026. Prices can change; check before you buy.

Sources for this overview

Product pages, documentation, and pricing checked 1 Nov 2026. Each source supports part of the overview; availability and prices can change.

• Pencil — The AI Operating System for Marketing ↗trypencil.com
• Pricing — Plans for Teams & Enterprise | Pencil ↗trypencil.com
• The Brandtech Group ↗thebrandtechgroup.com

Company website

trypencil.com: product, pricing and policy pages

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Human review

Checked by a person

knowledge_base

manual_review

Last checked 1 Nov 2026. Every field keeps its source and date; unknown means we couldn’t confirm it.