Pomelli

What it does

Pomelli takes in a business website, along with product pages, product URLs and up to three images you choose, and produces marketing Campaigns. Each Campaign begins as an editable brief and yields a set of creatives, which are images with text such as a header, description and call-to-action. Assets can be downloaded for use on Instagram, TikTok, Facebook, YouTube, LinkedIn and other platforms.

You build a Business Profile first, then start a Campaign by picking a product and generating a brief you can edit. In the editor you can swap the image, rewrite the text, adjust typography, use a Fix layout button, and add animation to 9:16 creatives. Adding website products or images as 'Campaign ingredients' grounds the output in your own product information and visuals. It is a standalone Google Labs web app rather than a plugin to another tool.

It suits small businesses with a website that want social content without a design workflow. Use requires a supported country or territory and a Google account; @gmail.com always works, and Workspace accounts may need admin enablement. Pomelli is an early experiment, with possible latency and failed generations. Sites with bot blocking such as captchas may not work. AI can alter product colors, logos or textures, so review images before publishing.

What it can do

• Builds a Business Profile from a business website to ground content
• Generates Campaign briefs for a selected product that can be edited before confirming
• Creates image-with-text marketing creatives for each Campaign
• Edits creatives: swap image, change header, description and call-to-action, adjust typography, fix layout
• Animates creatives in 9:16 format
• Accepts Campaign ingredients such as up to three images and product URLs, plus an optional AI watermark on exports

Example workflows

Product promotion Campaign

Input: a built Business Profile and a product from your site. Steps: open Campaigns, select Product, choose the product, Generate, review and edit the brief, Confirm. Output: a set of image-with-text creatives ready to edit and download.

Refine and animate a creative

Input: a generated Campaign asset. Steps: open the editor, change the image, header, description and call-to-action, adjust typography, use Fix layout, then Animate if it is 9:16. Output: a finished creative to download and post.

Before you choose

• AI may alter product colors, logos or textures, so review every image before publishing.
• Websites with bot-blocking such as captchas may not work with Pomelli.
• Availability is limited to supported countries or territories and the product is an experiment, so caps and features may change.

Listed under

• Marketing
• Ads and creative
• Social and video
• Ad creatives
• AI campaigns
• Beta
• Brand content
• Brand identity
• Campaigns

Get started

Sign in with a Google account in a supported country or territory.

1. Open Pomelli at the Google Labs page and sign in with an @gmail.com account or an admin-enabled Workspace account.
2. Build your Business Profile from your website before creating Campaigns.
3. Create a Campaign, optionally adding up to three images or product URLs as ingredients.

Currently free to use during the experimental phase, with several hundred image and video generations. Caps and pricing may change in future.

Source: support.google.com/labs/answer/16715058?hl=en, checked 28 Oct 2026. Prices can change; check before you buy.

Sources for this overview

Product pages, documentation, and pricing checked 28 Oct 2026. Each source supports part of the overview; availability and prices can change.

• Get started with Pomelli - Google Labs Help ↗support.google.com
• Create Campaigns in Pomelli - Google Labs Help ↗support.google.com

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knowledge_base

Last checked 28 Oct 2026. Every field keeps its source and date; unknown means we couldn’t confirm it.