Runway Agent

What it does

Runway Agent takes a plain-language description of a marketing job, plus any images, footage or past campaign data you attach, and produces finished assets: single ads, video ads, product videos, social posts and image ads, sized for each placement. It can also work from underperforming content, diagnosing what is off and rebuilding a stronger version.

You work with it as a conversation: describe a launch or brief, let Agent settle the positioning, then direct edits in plain language, such as a different voiceover or a punchier opening. It picks among Runway's available models automatically, or uses one you name. Brand Kits keep logos, colors and style references on hand, Workflows repeat steps you define once, and Skills capture team know-how. It also generates hook variations for testing and localizes winning ads.

It suits marketers and creative teams who want ready-to-publish assets without learning editing software. Agent is included across Runway's plans, and a free plan is available, but generation consumes credits. Brand Kits begin at the Pro plan. Output quality depends on the underlying models, and nothing runs without your direction. For Team and Enterprise terms, request a quote from Runway.

What it can do

• Generate ads, product videos, social posts and image ads from a plain-language brief
• Diagnose and rebuild underperforming creative
• Produce hook and variation sets for testing on Meta, TikTok and YouTube
• Resize creative across aspect ratios such as 9:16, 16:9 and 1:1
• Localize top-performing ads for different markets
• Reuse Brand Kits, Workflows and Skills across projects

Example workflows

Launch campaign from a brief

Input: product description, audience and any brand images. Steps: describe the launch, let Agent propose positioning and channels, review drafts, request edits. Output: deliverables sized for each chosen platform.

Localize a winning ad

Input: a top-performing ad. Steps: ask Agent to adapt it for each target market, review translations and voiceover, request tweaks. Output: localized versions of the ad.

Before you choose

• Generation spends credits that vary by model, duration and resolution; Standard and Pro monthly credits do not roll over.
• Brand Kits are limited by plan: none on Free or Standard, 1 on Pro, up to 3 on Max.
• Team, Enterprise and API pricing is listed separately by Runway; request a quote for those terms.

Listed under

• Marketing

Get started

Sign up for Runway; a free plan is available

1. Create a Runway account via the Start Free link.
2. Set up a Brand Kit (Pro and Max plans) with logos, colors and style references.
3. Open Agent, describe the job and attach any assets or campaign data.

Prices shown are monthly equivalents billed annually (Standard $15 monthly, Pro $35, Max $95 on monthly billing). Free plan has a one-time 125 credits.

Source: runway.com/pricing, checked 28 Oct 2026. Prices can change; check before you buy.

Sources for this overview

Product pages, documentation, and pricing checked 28 Oct 2026. Each source supports part of the overview; availability and prices can change.

• Runway Agent | Marketing content that drives revenue ↗runway.com
• AI Image and Video Pricing from $12/month | Runway AI ↗runway.com

Company website

runway.com: product, pricing and policy pages

Web search

Confirms the official site

Social accounts

Accounts the company links, and its posts on X

Human review

Checked by a person

knowledge_base

Last checked 28 Oct 2026. Every field keeps its source and date; unknown means we couldn’t confirm it.