Strella

What it does

Strella is a customer research platform for teams investigating customer needs, testing concepts, and assessing product usability. Researchers define objectives and participant criteria; Strella can generate and refine a discussion guide, recruit participants from a team’s own customers or its panel, and conduct interviews with an AI moderator that adapts follow-up questions to responses. Teams can also moderate conversations themselves.

The platform analyzes responses for themes and segments and supports asking questions about research, generating video highlight reels, and sharing insights with stakeholders. Strella describes use cases including exploratory and market research, customer journeys, concept testing, and usability testing. Its site says the participant panel spans global audiences and that interviews are supported in more than 46 languages.

Access starts through a vendor demo or an interview tryout. Confirm the price, participant recruitment costs and technical requirements with Strella. Its Claude and ChatGPT connectors can launch studies, search transcripts and retrieve quotes; account prerequisites and connector setup require confirmation.

What it can do

• Generate and refine research discussion guides
• Recruit participants using study criteria
• Conduct AI-moderated interviews with adaptive follow-up questions
• Analyze responses for themes and customer segments
• Query research and generate video highlight reels
• Support research in more than 46 languages

Works with

• Claude
• ChatGPT

Before you choose

• Confirm study pricing, recruitment charges and billing terms with Strella.
• The site describes both AI-led and researcher-led interviews; the appropriate moderation approach depends on the study.
• Claude and ChatGPT connector availability is documented, but account prerequisites and setup instructions are not.

Listed under

• Marketing
• Research
• AI
• Concept testing
• Customer research
• Market research
• Product teams
• Usability testing

Get started

The site also offers a try-an-interview option.

1. Request a demo through Strella’s website.
2. Define research objectives and the participant criteria for a study.
3. Choose whether to use your own customers or Strella’s participant panel; connector setup details are not provided.

Request the applicable price, billing basis and deployment costs before purchase.

We couldn’t find published prices for Strella.

Sources for this overview

Product pages, documentation, and pricing checked 1 Nov 2026. Each source supports part of the overview; availability and prices can change.

• Strella – the AI-powered Customer Research Platform ↗www.strella.io
• Get in Touch with Strella – AI-Powered Customer Insights Platform ↗www.strella.io
• Strella – the AI-powered Customer Research Platform ↗www.strella.io

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strella.io: product, pricing and policy pages

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Last checked 1 Nov 2026. Every field keeps its source and date; unknown means we couldn’t confirm it.