Thematic

What it does

Thematic is a customer-intelligence platform for analyzing unstructured feedback such as surveys, support tickets, call transcripts, app reviews, and CRM notes. It brings feedback from different sources together, identifies themes in customer language, and links those themes to the original comments. Teams can inspect and adjust themes, explore findings in dashboards, and ask questions through a natural-language interface.

The platform also scores feedback against standard or custom measures—including NPS, CSAT, customer effort, trust, and frustration—and shows themes associated with score changes. It can route insights through workflows, including alerts, tickets, or dashboard updates. Thematic is aimed at enterprise CX, customer-insights, product, operations, and strategy teams working with customer feedback; it is designed to complement an existing CX stack. Access is through its hosted platform, with onboarding and evaluation arranged through a sales demo rather than self-service signup.

Pricing is quote-based except for the published Foundation plan: $25,000 per year, including up to 25,000 comments and three datasets. Enterprise pricing is customized around comment volume, datasets, analysis, and support. The pricing page says one-click integrations and CSV uploads have no additional charge and also offers a paid pilot.

What it can do

• Ingests customer feedback from multiple sources and datasets
• Unifies feedback and links themes to source comments
• Discovers and supports editing of themes in customer language
• Analyzes sentiment and presents dashboards and reports
• Scores feedback against standard or custom CX measures
• Routes insights through workflows, alerts, and integrations

Works with

• Thematic API

Before you choose

• Start with a sales demo or discuss a paid pilot using your own feedback data.
• Foundation is capped at 25,000 comments and three datasets; Enterprise uses custom volumes and pricing.
• Thematic says it works best with at least 2,000 rows of verbatims; this is a recommendation, not a stated minimum.

Listed under

• Data
• Analytics and BI
• Customer experience
• Cx analytics
• Cx teams
• Enterprise
• Feedback analysis
• Research and insights

Get started

Thematic directs prospective customers to book a demo or contact sales.

1. Request a demo or contact sales to discuss platform fit and pricing.
2. Identify the feedback sources and datasets to connect, or prepare feedback for CSV upload.
3. Work with Thematic to connect data and configure themes or scoring criteria; validate initial findings against business context.

The Foundation amount is stated annually. Enterprise is customized; the evidence does not specify its billing cadence. The pricing page says contracts are based on comment volume, number of datasets, analysis, and support. A paid pilot is offered; no free recurring tier or trial is stated.

Source: getthematic.com/product/plan-and-pricing, checked 1 Nov 2026. Prices can change; check before you buy.

Sources for this overview

Product pages, documentation, and pricing checked 1 Nov 2026. Each source supports part of the overview; availability and prices can change.

• About Thematic | The Customer Intelligence Layer for CX | Thematic ↗getthematic.com
• The Customer Intelligence Layer for CX | Thematic ↗getthematic.com
• Flexible Plans and Pricing for AI Feedback Analytics | Thematic ↗getthematic.com
• Submit the Form to Contact Us | Thematic ↗getthematic.com
• The Customer Intelligence Layer for CX | Thematic ↗getthematic.com
• Thematic Knowledge Base ↗help.getthematic.com
• Scoring Agent: CX Metrics Without Surveys | Thematic ↗getthematic.com

Company website

getthematic.com: product, pricing and policy pages

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Last checked 1 Nov 2026. Every field keeps its source and date; unknown means we couldn’t confirm it.