Adobe Firefly

What it does

Adobe Firefly takes text prompts, plus existing photos, still images and video clips, and produces images, vector graphics, video clips, sound effects, soundtracks, speech, and translated audio or video in over 20 languages. Prompts can be written in over 100 languages. Images export as PNG or JPG and video as MP4.

People use it to generate campaign visuals, social graphics, thumbnails, B-roll and sound design, then refine results with Generative Fill, Generative Expand and Prompt to Edit. Firefly Boards gives teams an infinite canvas for mood boards and storyboards. It combines Adobe's own models, described as trained on licensed Adobe Stock and public domain content, with partner models from Google, OpenAI, Runway, Luma, ElevenLabs and others. Outputs carry Content Credentials, and results can be opened in Photoshop, Premiere, Illustrator, Lightroom or Express.

It suits designers, marketers, video editors and social creators who want several generative models in one place with Adobe-app handoff. Use it in a browser on desktop or mobile, or through the iOS and Android apps, signed in with an Adobe account. A free plan offers daily generations; beyond that, a paid subscription and monthly generative credits are needed. Specific plan limits and which partner models are included are not confirmed..

What it can do

• Generate images and vector graphics from text prompts
• Generate video clips from text or still images
• Generate sound effects, soundtracks and speech
• Translate audio and video into over 20 languages
• Edit with Generative Fill, Generative Expand and Prompt to Edit
• Collaborate on mood boards and storyboards in Firefly Boards

Works with

• Adobe Photoshop
• Adobe Illustrator
• Adobe Premiere
• Adobe Lightroom
• Adobe Express
• Adobe GenStudio

Example workflows

Campaign visuals to Photoshop

Input: a text prompt describing a campaign image. Steps: choose a model, generate options, refine with Generative Fill or Expand, then open the result in Photoshop or Express. Output: an edited image exported as PNG or JPG.

Storyboard with team on Boards

Input: text prompts and reference images. Steps: generate images and video on a Firefly Boards canvas, arrange them into a storyboard, and review with teammates. Output: an aligned storyboard or mood board ready for production.

Before you choose

• Free plan has daily generation limits; further use requires a paid plan with monthly credits that reset each billing cycle
• Commercial-safety claims apply to Adobe's own Firefly models; partner models come from other companies

Listed under

• Creative
• Marketing
• Image and design
• Music and audio
• Social and video
• Video generation
• AI audio generator
• AI image generator
• AI video generator
• Audio generation
• Commercially safe
• Content creators

Get started

Free daily generations; paid plan needed for more

1. Open the Firefly web app or install the iOS or Android app
2. Sign in with an Adobe account
3. Enter a prompt, select a model and generate

A free plan gives daily generations. Paid plans include monthly generative credits that reset each billing cycle; prices were not confirmed on this page.

Source: adobe.com/products/firefly.html, checked 29 Oct 2026. Prices can change; check before you buy.

Sources for this overview

Product pages, documentation, and pricing checked 29 Oct 2026. Each source supports part of the overview; availability and prices can change.

• Adobe Firefly - Free Generative AI for Creatives ↗www.adobe.com

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adobe.com: product, pricing and policy pages

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knowledge_base

Last checked 29 Oct 2026. Every field keeps its source and date; unknown means we couldn’t confirm it.