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Alexa+

by Amazon@amazonSeattle, Washington and Arlington, Virginia, USANo ratings yet

Amazon's AI assistant for Echo, Fire TV, tablets, the Alexa app and Alexa.com

Visit amazon.com
Tool type
Consumer AI assistant
Made for
Households and individual consumers
Runs on
Web, mobile and Alexa-enabled devices
Full access on Echo devices requires Prime or Standard; the free tier is limited.
Last checked
28 Oct 2026
1 product sources

What it does

Alexa+ takes in spoken or typed requests, plus context from your household, devices and connected services, and returns answers, multi-step actions and smart home control. It can handle several requests in one prompt, such as lowering lights while starting music, keep context across topics, generate images and personal briefings, and organize research into structured reports.

People use it through the Alexa app, Alexa.com, Fire TV, Alexa Tablets and compatible Echo devices. Its distinct features are context and memory across conversations, multi-task handling, and links to Amazon services such as Prime Video, Amazon Music, Amazon Photos, Whole Foods and Amazon Fresh, and ride and food ordering.

Alexa+ suits Amazon households and people already using Echo, Fire TV or Prime. A free limited tier is available on Alexa.com, the app and select devices, with daily usage limits. Full access on Echo devices requires Prime or the $19.99/month Standard plan. The page says Update 12 is first available in English for US accounts, and some features depend on device and region.

What it can do

  • Handles multiple requests in one prompt, such as changing a reservation and messaging a contact
  • Keeps context and memory so users can switch topics without repeating details
  • Generates images, personal briefings and structured research reports
  • Provides smart home control, with advanced control on Prime or Standard
  • Manages shopping lists, to-dos and household schedules
  • Orders rides, food and tickets on Prime plans

Works with

  • Spotify
  • YouTube
  • Peacock

Example workflows

Multi-step home request
Input: a single spoken request such as turning down the lights and playing music. Steps: Alexa+ sequences the actions in the background. Output: both actions completed from one prompt.
Structured research
Input: a question about a topic. Steps: Alexa+ organizes information, surfaces key facts and asks follow-up questions. Output: a structured report with step-by-step explanations for harder problems.

Before you choose

  • Free tier usage is limited daily; full Echo access requires Prime or Standard.
  • Update 12 is first available in English for US accounts; other countries and languages come later.
  • Some functions depend on device compatibility and region; the page notes features are rolling out.

Listed under

Get started

The page offers a sign-in and a 'Try Alexa+ now' free limited experience on Alexa.com and in the app.

  1. Sign in with an Amazon account at the Alexa+ page or in the Alexa app.
  2. Choose a plan: Free for a limited experience, Prime for full access with Prime benefits, or Standard at $19.99/month.
  3. Use the Alexa app, Alexa.com or a compatible device, and check the Alexa+ help pages for setup and settings.
Get Alexa+

Plans and prices

Prices in USD

Prime membership is $14.99/month after the free trial, if applicable. Non-Prime customers may get a 90-day Alexa+ trial with an eligible device purchase, or a 30-day free trial of Prime or Standard. Usage must comply with Amazon's policies.

FreeFree$0/month focused AI experience.
  • Limited daily usage
  • Ask complex questions
Standard$19.99/mo$19.99/month, no Prime benefits.
  • Full Alexa+ access on compatible devices
  • 1TB photo and video storage

30-day free trial.

Source: amazon.com/Meet-the-new-Alexa/dp/B0DCCNHWV5, checked 28 Oct 2026. Prices can change; check before you buy.

Sources for this overview

Product pages, documentation, and pricing checked 28 Oct 2026. Each source supports part of the overview; availability and prices can change.

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Where this comes from

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Last checked 28 Oct 2026. Every field keeps its source and date; unknown means we couldn’t confirm it.