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Lavender

by LavenderNew York, New York, United StatesNo ratings yet

AI email coach that scores and improves sales emails inside your inbox

Visit lavender.ai

Linked from lavender.ai · checked 29 Oct

Tool type
AI email coach for sales outreach
Made for
Sales reps, managers, and anyone writing email
Runs on
Browser extension and email clients
Works inside Gmail, Outlook, and connected sales tools.
Last checked
29 Oct 2026
2 product sources

What it does

Lavender's Email Coach takes the emails you draft in your inbox, along with prospect details it can surface for personalization, and returns a score for each email or template, suggested drafts, and AI recommendations for fixing anything likely to hold back replies. Managers can also use a Coaching Dashboard to view aggregated email analytics across their team's inboxes.

Sales development reps and account executives use the Coach while writing outbound prospecting emails. It scores a message against its best-practice guidance and suggests personalization based on recipient data. It works inside existing email tools such as Gmail and Outlook, and connects to sales platforms including Outreach, Salesloft, HubSpot, Apollo, Groove, and Gong.

The Coach is designed for sales development reps, account executives, and sales managers who write prospecting email. A free Basic plan is available, with monthly limits on analyzed and personalized emails. Setup requires installing the Coach and connecting an email account; some organizations may need IT approval for that authentication. Integrations beyond Gmail and Outlook are included on paid plans and during the 7-day free trial.

What it can do

  • Scores emails and templates against best-practice guidance to flag reply-rate issues
  • Suggests AI-generated email drafts and recommendations
  • Surfaces prospect data and personalization suggestions
  • Provides personality-based insights on recipients
  • Offers a Coaching Dashboard for managers to track team email performance
  • Provides aggregated email analytics across team inboxes

Works with

  • Gmail
  • Outlook
  • Outreach
  • Salesloft
  • HubSpot
  • Apollo
  • Groove
  • Gong

Example workflows

Scoring a cold email before sending
Input: a draft cold email in Gmail or Outlook. Steps: the Coach scores the draft, flags issues, and suggests AI fixes and personalization from recipient data. Output: a revised email with a higher score; the company says scores of 90 or above are associated with more replies.
Manager team coaching review
Input: email activity from team inboxes connected to the Coaching Dashboard. Steps: the manager reviews aggregated analytics and identifies reps who need help. Output: a list of coaching priorities based on team email performance.

Before you choose

  • The Basic free plan covers a limited number of analyzed and personalized emails per month; heavier use requires a paid plan.
  • Integrations beyond Gmail and Outlook are included on paid plans and during the free trial.
  • The company states it is SOC2-certified and GDPR-compliant.

Listed under

Get started

Free Basic plan available; 7-day free trial of paid features with all integrations.

  1. Visit https://install.lavender.ai/ and install the Coach for your browser or email client.
  2. Connect your email account (Gmail or Outlook 365 on the Basic plan) and allow authentication; IT teams may need to approve this.
  3. Start with the 7-day free trial or the free Basic plan to score your first few emails before choosing a paid tier.
Install the Coach for free

Plans and prices

Prices in USD

The Basic plan is free forever with 5 analyzed and 5 personalized emails per month. A 7-day free trial includes all integrations. Starter is listed at $27 per month billed annually; Individual Pro at $45 per month billed annually; Team Plan at $89 per seat per month billed annually. Monthly and annual billing terms should be checked on the pricing page.

BasicFreeFree forever
  • 5 analyzed emails per month
  • 5 personalized emails per month
Starter$27/moBilled annually, for individuals
  • Unlimited emails and personalization
  • Mobile optimization
Team Plan$89/user/moSchedule a demo for team pricing
  • Coaching Dashboard
  • Aggregated email analytics

7-day free trial.

Source: lavender.ai/coach, checked 29 Oct 2026. Prices can change; check before you buy.

Sources for this overview

Product pages, documentation, and pricing checked 29 Oct 2026. Each source supports part of the overview; availability and prices can change.

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Where this comes from

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Last checked 29 Oct 2026. Every field keeps its source and date; unknown means we couldn’t confirm it.