Magic Hour

What it does

Magic Hour is a browser-based platform and API for creating and transforming video, images, and audio. Inputs vary by workflow: a text prompt for text-to-video, an uploaded photo for image-to-video, an image plus instructions for editing, or a portrait plus audio for talking photos. Outputs include downloadable images, video clips, GIFs, and audio, depending on the tool.

People use it to animate photos, swap faces, add lip sync, restyle clips, and generate or edit images from one account and shared credit balance. Core tools can be tried without signing up or entering a card, and the company says it offers 100+ tools and a template library. Its distinguishing feature is that web tools, a REST API, and SDKs for Python, Node, Go, and Rust draw on the same credits.

It suits creators and small teams producing social or marketing content who want several generation tools in one place. Free use is limited: video and audio may carry a watermark, and higher resolutions, faster queues, and concurrency depend on paid plans. Using outputs commercially requires a paid subscription, credit-pack purchase, or separately agreed usage billing. API access depends on endpoint, model, and plan.

What it can do

• Text-to-video scene generation from a written prompt
• Photo-to-video animation of an uploaded image
• AI image generation and image editing from text prompts and uploads
• Face swap for photos and videos
• Lip sync and talking photo generation from portraits and audio
• Video restyling and upscaling tools

Before you choose

• Video and audio outputs from free use may include a watermark; watermark-free exports require a paid plan or credit pack.
• Commercial use is limited to paid subscribers, credit-pack customers, or separately arranged paid usage billing; other outputs are personal, non-commercial use.
• API access depends on endpoint, model, and plan, and API jobs can queue while server capacity is available.

Listed under

• Creative
• Video generation
• AI video
• Creators
• Face swap
• Image generation
• Lip sync
• Marketing content

Get started

Core tools can be tried without an account; a free account adds signup credits and saved projects.

1. Open the create page and choose a starting point such as text-to-video or image-to-video.
2. Upload your own photo, clip, or audio, or enter a text prompt for the chosen tool.
3. For API use, create an account, generate a key, and install the Python or other SDK, then call the endpoint with your token.

Free use is available without a card, subject to per-tool allowances; a free account adds 400 signup credits, and basic accounts can claim 100 credits daily up to 7 total lifetime claims. Credits are the unit of consumption and unused credits never expire. Annual plans charge the full year upfront; monthly billing lists $19, $39, and $99 per month. Credit packs are one-time purchases that do not require a subscription. Enterprise pricing is available by contacting support.

Source: magichour.ai/pricing, checked 29 Oct 2026. Prices can change; check before you buy.

Sources for this overview

Product pages, documentation, and pricing checked 29 Oct 2026. Each source supports part of the overview; availability and prices can change.

• About Magic Hour | Our Story & Mission ↗magichour.ai
• AI Video Generator, Image Generator & Editor - 100+ Free Online AI Tools | Magic Hour ↗magichour.ai
• Pricing Plans for Creators and Teams | Magic Hour ↗magichour.ai

Company website

magichour.ai: product, pricing and policy pages

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Last checked 29 Oct 2026. Every field keeps its source and date; unknown means we couldn’t confirm it.