Meta AI

by Meta@metaMenlo Park, California, USANo ratings yet

Meta's free AI assistant for chat, research, shopping and everyday tasks

Tool type: AI assistant
Made for: Everyday users and small businesses
Runs on: Web, iOS, Android, Mac beta, glasses, Meta apps; Also built into WhatsApp, Instagram, Messenger and Facebook
Last checked: 28 Oct 2026; 2 product sources

What it does

Meta AI takes in typed questions, voice, photos, files and documents, and returns answers, images and videos, structured research reports with citations, and finished work such as presentations, docs and training plans. You can switch between an Instant mode for fast replies and a Thinking mode for harder questions, and upload several files at once, such as a lease, a spreadsheet or product photos to compare.

People use it on the web, in iOS and Android apps, in a Mac beta app, on Meta AI glasses, and inside WhatsApp, Instagram, Messenger and Facebook. Its distinct features are that it can cite public Instagram, Facebook and Threads posts, pull shopping inspiration and local recommendations from them, and connect to email, calendar, Instagram professional accounts, Meta Ads Manager and Google Workspace. Incognito Chats are described as a private space.

It suits individuals, students and small business owners who want a general assistant inside apps they already use. Access needs an existing Meta account. Everyday use is free, but Meta says it is testing usage limits on compute-heavy features, and heavy media generation may require a paid Meta One subscription. Some features may vary by region, app and account, and the Mac app is a beta.

What it can do

Answer questions with Instant or Thinking (advanced reasoning) modes
Generate deep research reports with plans, sources and citations
Complete tasks such as presentations, docs and training plans
Analyze uploaded photos, files, spreadsheets and documents
Voice conversation in 13 languages and live AI on camera view
Shopping and local recommendations drawn from Meta app content

Works with

Email and calendar
Instagram professional account
Meta Ads Manager
Google Workspace
WhatsApp
Instagram
Messenger
Facebook

Example workflows

Research report: Input: a topic question. Steps: ask Meta AI for deep research, let it build a plan and search sources, then review the draft. Output: a structured report with citations.
Document comparison: Input: several uploaded files or product photos. Steps: upload them together, ask for key differences or risks, then follow up in chat. Output: a written comparison and summary.

Before you choose

Free use may hit daily or monthly limits on compute-heavy features such as media generation
Responses can draw on public Instagram, Facebook and Threads posts, which shapes shopping and local results
Meta One plans, benefits and availability may vary by region, app and account

Listed under

Get started

No separate account needed beyond an existing Meta account

Open meta.ai or install the Meta AI app (iOS, Android or Mac beta) and sign in with your Meta account
Choose Instant or Thinking mode and start a chat, or use the Meta AI icon inside WhatsApp or Instagram
Optionally connect email, calendar or business accounts for personalized briefings and analysis

Use at meta.ai with a Meta account

Plans and prices

Prices in USD

Meta AI is free for everyday use, with testing of usage limits on compute-intensive features. Meta One Core ($7.99/mo) and Premium ($19.99/mo) bundle more Meta AI media generation with app features. Prices and availability may vary by region and account.

FreeFreeFree for everyday use

Everyday Meta AI use
Usage limits on some compute-intensive features

Meta One Core$7.99/moIndividual bundle

More Meta AI image and video generation
Includes Instagram, WhatsApp and Facebook Plus features

Meta One Premium$19.99/moHighest individual bundle

Everything in Core
Most room to create with Meta AI

Source: about.fb.com/news/2026/09/introducing-meta-one-subscription-service-more-features-ai, checked 28 Oct 2026. Prices can change; check before you buy.

Sources for this overview

Product pages, documentation, and pricing checked 28 Oct 2026. Each source supports part of the overview; availability and prices can change.

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What’s changed

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See what’s changed at Meta AI

Launches, price moves and pivots, each with a date and a source. Free with an account.

Signals

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See Meta AI’s signals

Launch traction, hiring and release activity, tracked over time. Free with an account.

Data and security

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See how Meta AI handles your data

Training on your files, compliance, hosting and the models behind it. Free with an account.

Compare with similar tools

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Compare Meta AI side by side

Prices, platforms and features against similar tools, with sources. Free with an account.

Where this comes from

How we research

Company website: meta.ai: product, pricing and policy pages
Web archive: When the site first appeared
YC directory mirror: Batch and company name
Web search: Confirms the official site
Social accounts: Accounts the company links, and its posts on X
Human review: Checked by a person
knowledge_base

Last checked 28 Oct 2026. Every field keeps its source and date; unknown means we couldn’t confirm it.