Ora

What it does

Ora takes a lead list, uploaded as a CSV or synced from Salesforce, plus your sent emails and any reference resources or instructions you provide. It produces outreach and CRM enrichment: research on each prospect, their company and the market, combined with your first-party data, which it uses to draft and run outbound campaigns.

To set Ora up, you train it on your inbox, point it at reference resources, check its understanding, and then give it instructions in plain language, much as you would brief a sales rep. Its Deep Research gathers information on the prospect's background, the company's activities and market trends, and Lavender describes its reasoning layer, ACI (Augmented Communication Intelligence), as distilling that research down to what matters.

Ora is aimed at sales teams and sales leaders who run outbound email and want an agent to research and draft it. You start building at ora.im/sign-in without charge; launch pricing applies once you launch an agent. The page confirms Salesforce and CSV upload as data sources, and its research descriptions are high-level.

What it can do

• Trains on a user's inbox and supplied resources to learn what works in emails
• Accepts plain-language instructions to direct the agent's work
• Runs Deep Research on prospects, their companies and market trends
• Combines research with first-party and custom data
• Enriches CRM records with reasoned research
• Writes and runs outbound campaigns from a lead list

Works with

• Salesforce

Example workflows

Outbound prospecting from a lead list

Input: a CSV lead list or Salesforce connection. Steps: upload the list, train the agent on your inbox and resources, give instructions, and let Deep Research gather prospect, company and market information. Output: researched prospects and drafted campaign emails based on what has worked in your sent mail.

CRM enrichment with research

Input: existing Salesforce contacts. Steps: connect Salesforce, set the agent's instructions for what to research, and run enrichment. Output: CRM records enriched with reasoned research about each prospect and company.

Before you choose

• Launch pricing is stated per agent per month, so cost scales with the number of agents launched.
• Research depth depends on the data the agent can access; the page says it pairs research with your first-party and custom data.
• The Lavender Email Coach is a separate product with its own pricing and is not covered by this entry.

Listed under

• Sales
• CRM and pipeline
• Outreach and AI SDRs
• Prospecting and leads
• AI agent
• Cold email
• CRM enrichment
• Outbound
• Prospecting

Get started

Sign in at ora.im to build agents; launch pricing applies once you launch.

1. Create an account at ora.im/sign-in.
2. Upload a CSV lead list or connect Salesforce.
3. Train the agent by pointing it to inbox history and resources, then check its understanding before launch.

Pricing is per agent per month at launch, with no annual commitment stated. Volume and pricing scale with each agent launched. Building is free; launch pricing applies after launch.

Source: lavender.ai/ora, checked 29 Oct 2026. Prices can change; check before you buy.

Sources for this overview

Product pages, documentation, and pricing checked 29 Oct 2026. Each source supports part of the overview; availability and prices can change.

• Ora Overview ↗lavender.ai
• Coach Overview ↗lavender.ai

Company website

lavender.ai: product, pricing and policy pages

YC directory mirror

Batch and company name

Social accounts

Accounts the company links, and its posts on X

Human review

Checked by a person

knowledge_base

Last checked 29 Oct 2026. Every field keeps its source and date; unknown means we couldn’t confirm it.