Persana AI

What it does

Persana AI takes in an ideal customer profile, plain-English prompts, lists of prospects, and buying signals such as job changes, hiring, funding, G2 reviews and website visits. It returns enriched contact details including email and phone numbers, company information, tech stack data and funding details, along with lead lists, AI-generated company research and draft outreach messages.

Teams use Persana to build lead lists, enrich them and run outreach from one place. Its signal tracking flags prospects when buying activity appears, AI research agents summarize companies and suggest conversation starters, and it can send email natively with warmup or sync with CRMs such as HubSpot and Salesforce and with sequencing tools such as Smartlead and Instantly.

The product is aimed at founders, SDRs and go-to-market teams running outbound prospecting, and it is designed for non-technical users. Access starts with a demo booking or a platform login, and a Free plan is available. Usage is metered in credits, so costs rise with volume, and CRM sync and some advanced features are limited to higher-tier plans.

What it can do

• Build lead lists from plain-English prompts and ideal customer profile criteria
• Enrich contacts with email, phone and company data from 100+ data providers
• Track buying signals such as job changes, hiring, funding and website visits
• Run AI research agents that summarize companies and suggest personalization points
• Generate personalized outreach messages and email sequences
• Send email natively with inbuilt warmup or sync to sequencing tools

Works with

• Salesforce
• HubSpot
• Smartlead
• Instantly
• Salesloft
• Outreach
• RB2B
• Clearbit
• Warmly

Example workflows

Build and enrich a prospect list

Inputs: an ideal customer profile described in plain English and target company criteria. Steps: generate the lead list, enrich each contact with email and phone from the data providers, and score prospects. Output: an enriched contact list ready for outreach.

Signal-triggered outreach

Inputs: an enriched list and selected signals such as job changes or hiring. Steps: track signals, generate a personalized message per prospect using AI research, and send via native email or a connected sequencer. Output: outreach sequences timed to buying signals.

Before you choose

• Credit-based pricing means usage costs grow with the number of emails, phones and searches.
• CRM integration, ABM and several other features are limited to higher-tier plans.
• The company has announced it is joining forces with Rox; future product direction may change.

Listed under

• Sales
• Outreach and AI SDRs
• Prospecting and leads
• AI sdr
• Data enrichment
• GTM
• Intent signals
• Lead generation
• Outbound

Get started

Demo booking and trial sign-up are both offered.

1. Create an account or log in at the Persana platform login page.
2. Define your ideal customer profile with firmographic and behavioral criteria.
3. Connect your CRM or sequencing tool such as HubSpot, Salesforce or Smartlead, if your plan includes it.

Plans are credit-based. The Free plan includes 50 credits with no billing; Starter lists $85/mo billed monthly with 2,000 credits/mo; Growth, Pro and Unlimited show annual credit totals. Trial length is not stated. Monthly versus annual prices are not clearly separated on the page.

Source: persana.ai/pricing, checked 29 Oct 2026. Prices can change; check before you buy.

Sources for this overview

Product pages, documentation, and pricing checked 29 Oct 2026. Each source supports part of the overview; availability and prices can change.

• Persana AI | 10x Your Sales Prospecting with AI ↗persana.ai
• Persana AI Pricing | Affordable AI Sales Prospecting ↗persana.ai

Company website

persana.ai: product, pricing and policy pages

YC directory mirror

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Human review

Checked by a person

Last checked 29 Oct 2026. Every field keeps its source and date; unknown means we couldn’t confirm it.