Backstory

What it does

Backstory, formerly People.ai, connects to the systems where sellers work and captures emails, calls, meetings and CRM records automatically, matching each to the right account and opportunity. Revenue leaders, sales managers and revenue operations teams then ask plain-language questions about deal health, forecast changes, pipeline risk, account stakeholders and MEDDPICC qualification, and receive answers traced to the underlying meetings and emails.

Answers can be read in the Backstory web app, inside a CRM, or in AI tools such as Claude, ChatGPT, Copilot and Gemini through an MCP server. Backstory connects to Salesforce, Microsoft Dynamics, Oracle, Gmail, Outlook, Zoom, Teams and Slack, and can work with several CRMs at once.

It is bought through a sales conversation rather than self-sign-up. Pricing is quote-based: a platform fee tied to how many customer-facing people are connected, plus pre-packaged consumption for answers, with no per-seat charge for viewers. The vendor says most teams are live in two to four weeks, and positions the product for CROs and VPs of Sales more than for individual reps.

What it can do

• Capture emails, calls and meetings automatically and match them to accounts and opportunities
• Answer deal-health, risk and next-step questions in plain language, with answers sourced to meetings and emails
• Forecasting views with waterfall charts and risk headlines
• Map account stakeholders and generate account plans
• Score opportunities against MEDDPICC with evidence from real meetings and emails
• Deliver answers into Claude, ChatGPT, Copilot, Gemini, Slack and Teams, including through an MCP server

Works with

• Salesforce
• Microsoft Dynamics
• Oracle
• Gmail
• Outlook
• Zoom
• Microsoft Teams
• Slack
• Claude
• ChatGPT

Before you choose

• Pricing is not published: the platform fee depends on connected people and pre-packaged answer consumption, and is quoted by sales.
• Value depends on connecting sellers' email, calendar and call data; Backstory says most teams are live in 2–4 weeks.
• The product is aimed at revenue leaders and teams of some size rather than individual sellers.

Listed under

• Sales
• CRM and pipeline
• Sales intelligence
• CRM
• Deal risk
• Forecasting
• Pipeline management
• Revenue operations

Get started

Sold through demos and a quoted contract; no self-serve sign-up is shown.

1. Book a demo with Backstory and request a pricing quote.
2. Connect your CRM, email, calendar and meeting tools so activity is captured for the people who talk to customers.
3. Ask questions in the web app, your CRM, or an AI tool connected through the MCP server.

Pricing page says no seats to buy for viewers and no feature tiers; consumption is pre-packaged at the start of the term and adjusts forward at renewal (True Forward). No amounts, currency, free tier or trial are shown.

Source: backstory.ai/pricing, checked 1 Nov 2026. Prices can change; check before you buy.

Sources for this overview

Product pages, documentation, and pricing checked 1 Nov 2026. Each source supports part of the overview; availability and prices can change.

• Backstory | Revenue Intelligence Platform for Sales Leaders ↗www.backstory.ai
• Platform - Get answers to your hardest revenue questions ↗www.backstory.ai
• Pricing - Backstory | Revenue Intelligence Pricing ↗www.backstory.ai

Company website

backstory.ai: product, pricing and policy pages

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Last checked 1 Nov 2026. Every field keeps its source and date; unknown means we couldn’t confirm it.